Posted by: Sarah Lee | November 26, 2009

Don’t let the bad times roll

Enjoy a guilt-free stay | pic: Nikolay Okhitin, Dreamstime

This blog has moved! As nice as is there’s a new all singing and dancing Sarah Lee travels blog waiting to inspire you with travel tales, ideas, deals and lots of fun stuff. So stop hanging around here and click the link above to come on over and take a look…

As the credit crunch and subsequent recession caused many of us to tighten our belts we’re all looking towards 2010 with a certain optimism. If we’re honest, we hope for a return to our pre-recession existence. For us travellers (those that don’t own a backpack and never will) that means luxuriating on lucious breaks or staying at the latest cool hotel.

However a story published today has evidenced a growing trend in our mid to post-credit crunch travel – that ostentation is out and austerity chic is becoming a la mode.

As human beings most of us have an intrinsic sense of empathy. Few of us would be able to listen to the economic woes of friends, family and colleagues faced with unemployment, or worse still potential bankruptcy, without feeling sympathetic. If we can afford to travel and stay at the hottest new boutique spa resort, while they struggle to pay their bills we’re bound to question the ethics of such an indulgence.

So it seems recession-ethics, led by empathy and economic guilt is driving a change in the way we plan our travel and where we chose to stay. Surely some, particularly those with a green agenda, will argue that this is a good thing. That for far too long we have flashed the cash with wild abandon. But for me this is a short-term trend that will do little to save the world.

Yes, we may all be reassessing our expenditure and seeking greater value, but avoiding luxury breaks in a bid to quash economic guilt puts us all on a hiding to nothing. One of the most important elements to economic recovery is confidence – if we have the confidence to spend our hard earned cash businesses can, in time, return to profitability, invest in their future with staff, capital expenditure and more, creating a process which builds until we are out of recession. If we feel guilted into ignoring the luxury sector it will naturally suffer a longer, deeper recession than most, affecting everyone involved – not least staff working at luxury hotels and the communities they support.

This isn’t a time to let the bad times roll, but to pick ourselves up, dust off the shackles of recession and go see the world in a way that suits you. For me, that’s the most stylish way I can afford.

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  1. […] their travel arrangements. A few weeks ago I blogged on a predicted travel trend for 2010 – austerity chic – cutting back on luxury breaks to avoid ostentation in our travel.  As stated, I think […]

  2. Lovin’ your blogs Sarah. With your lively-minded approach to great diversity of travel-related topics you’re the Carrie Bradshaw of the internet travel community.

    Good points made in your ‘free wifi’ blog – those little extras go a long way, especially in current economic climate where consumers with the spending power want a bigger bang for their buck!

    Looking forward to your next posting.


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